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Showing posts with the label Hello Kitty

It's a Mad World and Hello Kitty Dresses

I have had what can only be described as the toughest week of my life. My boyfriend came close to dying on Monday! Not exaggerating, and I've never had anybody that close to me come so close to death -- and RIGHT in front of me. I am going to say one word: STRESS ! I have spent the entire week at his hospital bedside, and yesterday he turned back toward the positive. He was sitting up again, and he had some color in his face. I brought him a drawing from my 9-year-old daughter and that cheered him up immensely. I know that post-traumatic stress will set in soon, as it typically does with me. I'm one of these people who react appropriately during trials and then tend to lose it afterward ... the aftermath is coming soon, but that's okay as long as he's recovering and doing better. Next week I should return to my normal work hours. If you're a 3L client, please know it has been really challenging, but everything will be moving forward upon my return to full-time work....

Hello Kitty, Mickey Mouse and Marketing

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What does it say about me that I drink coffee out of a Hello Kitty mug on a Mickey Mouse coaster? I have no idea, but I thought it was amusing when I thought about it. No, I swear there is coffee in the mug and not hot coco LOL. Now I'm not opposed to hot coco, mind you, but it's too sweet and not my thing. I say bring on the mocha instead, but can I just complain for one moment ... what's with $3.50 for a Tall Mocha at Starbuck's. Wow! What a racket the Starbuck's corporation has created. Imagine your coffee costs almost as much as your lunch! Now this begs the question of market positioning ... yes, I had a point in here somewhere that related to business. Who do you want to be in the market? Do you want to be Mercedes or Ford, because at the end of the day, how you position your company is how you're perceived in the marketplace. Believe it or not, it is a choice and it's all done through your marketing and branding campaign. In my 3L Publishing world,...