First Word

  Buy Your Copy: https://3l-publishing. myshopify.com/products/the- sustainable-dentist-the-new- normal It’s late 2021, and we all thought, “ Finally! We’re moving past the global pandemic !” Oops … not so fast. As of this writing (in California), we’re back into mask mandates (again). Now the Delta Variant started spreading en masse. Our collective sigh of relief as the vaccine continues to roll out turned into frustration and virus fatigue. The dental industry has been especially impacted by the pandemic’s ups and downs. The most glaring effect of the pandemic has been on dental revenues. “Forty-six percent of dentists agree a drop in revenue has been the number one impact of the pandemic on their practices.” [1] Many dentists and orthodontists across the nation (and the world) are struggling to keep their doors open. Some dental practices closed up, and those practices that remain look toward a grim future. “ If patient volume remains at current levels for a few more months, ...

Let's get right to the announcements section. Going on press is the second book in the "Insider's Guide" series titled The Insider's Guide for the Invisilign Patient by Dr. Barry Glaser. Meanwhile his first book The Insider's Guide to Invisilign Treatment continues to steadily sell. He's almost out of all of the print copies from the first print run right as the book is about to go from pre-sale to sale. His success is a fabulous case study in social media marketing tactics. Dr. Glaser has come up with his own methods of attracting interest in his book. I wanted to share some of them so you're inspired to try them out.   Social Media professional groups - Dr. Glaser is a member of several orthodontist-related social media professional groups where he regularly participants. Key point: participation .   Don't join groups, stay dormant, and then do what I call "hit-and-run" advertising . Social media failure point ...