The No Instant Gratification Zone
OK, one of the challenges in public relations is getting clients to understand that this isn't the fast food drive thru where instant gratification is satiated with a greasy bag of fries. So many of our clients suffer from instant-gratification-itis. We literally will start a campaign and three weeks later, the client is distressed. Where are the reviews? Why am I not on TV yet? What is your plan? I've decided I need a PR education program in place to quell these ever-arising and very unrealistic expectations. Let me put this into perspective for those of you who have never worked in the media. Here is the day in the life ... Editor gets to desk. Editor turns on computer. Email pops up in the thousands! Editor must sift through hundreds of pitches but at the same time, Editor either works on a daily, weekly or monthly and has deadlines. Editor must edit and get feature stories for the issue at-hand out the door to production. Editor is maybe behind schedule that day or a prob...