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Showing posts with the label Marketing and PR

Two Things Authors Can Do to Promote Their Books

Many authors mistakenly believe the hardest part of writing a book is ... writing a book . They are creative geniuses and artists -- and most aren't business people. They don't think like business people. Hey, they are artists, which is perfectly okay. If you know your left/right brain don't party together then think of this way, hire a marketing and PR professional to promote your book. In the meantime, though, you can do two very easy things to promote your book. Blog . You are a writer, right (look the two different uses of the "right" LOL) so writing a blog should be like getting up every day for you. A blog can be set up for free on sites like this one. You don't have to spend a lot of money to have a graphic artist create a simple brand. You would be surprised how easy it is to set up a blog on this site. It's very easy. Set up a blog, but don't cry, "What do I write about?" You have plenty to write about whether it's fiction or n...

Passionately Publishing Books

So I just texted this to one of my 3L Publishing associates fellow writer and book coach Scott D. Roberts. I said that to this day I still marvel over what I get to do for a living. We're both coaching two new books that were submitted to 3L for review. I recognize every single day how blessed I am that I don't dig ditches for a living (not that there is anything wrong with that ... digging a ditch can be a rather Zen experience, too). I am so blessed to own my own publishing company. I have such a great story behind it, too. I get asked all of the time, "Why did you open a publishing company?" The answer is simple: I had customers ask me to open it. It was a no-brainer. Opportunities like this happen all of the time, do you seize them. The difference between me and the other person who marvels over my successes is that I recognized and seize the opportunities. You have to be able to see those chances that pass before you and go for it. I went for it. I've now be...

3L Publishing's Fall Roundup

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Lots of fun plans for fall 2011 her at 3L Publishing . I thought I would share some of the upcoming books and projects to whip up some interest and excitement. First Word Radio -- do you tune in each week and listen to Sonja Fisher and I verbally jest? We air two shows a week, and each one can be found in our archives. Listen to this week's show by going to the 3L website , scroll down, and click on the blue dashboard's arrow. The current show will air. We have a tremendous line up of guests scheduled to appear this fall. You will be surprised by many famous names that will be popping up. We've already had a True Blood actress, a producer and a director. We try to focus on entertainment, publishing and promotion. Our guests, however, talk about any number of topics. Here is the thing ... you will often hear about underground gossip and fun you will not find anywhere else. The True Blood hottie's admission about a certain yummy star on the show left our chins on the...