First Word

So you're an avid networker. You attend all of the events, and in the lyrics of the old Cheers song, "everybody knows your name." Yet despite more trips to the rubber-chicken buffet, you still don't have anything more than a stack of business cards and no real prospects in sight. Here are three things you should do after the networking event: Email  - I always like to send an email to my potential business first. Some people prefer phone calls, but e-mail is my "pick-my-poison" choice follow-up method. I recommend you give it at least 2-3 days (kind of like the rules of when should I call after you meet someone new) and then shoot them an email. Coffee  - I like coffee as a generic meeting device. I don't like lunch, because that can get expensive if you have a lot of follow-up meetings. Coffee is $3.50 and if nothing else, you've gained a friend from the meeting, $3.50 for a good, ole cup of Joe is nothing off your marketing budget. I also...