eBooks: The Changing Landscape of Publishing
eBooks now are starting to flip on the market. With Borders reporting a higher percentage of sales of eBooks than printed books, expect to see the market continue to shift. Much like iTunes and the iPod changed the music market, eBooks are in the process of upending the publishing marketplace and changing how we buy books. From a publisher's and author's point of view, this shift means less overhead costs and puts a great premium on the value of having a publisher publish your eBook in order to earn the ability to not only have the credibility to promote the book in the press, but also to demand higher prices in the marketplace. Top name authors and publishers are now starting to raise the bar on the value of an eBook, which is a big win for the authors and publishers that no longer have to invest so much capitol in the product. It raises the profit margins without lowering the value of the book, which early on was an issue. This issue was also combined with the high number of ...