Hand-Slap Rating System on Marketing and PR Mistakes
Yesterday I devised this unique rating system. It's called the "Hand-Slap" system. I decided that for every silly or ridiculous thing I saw someone do with their marketing, PR or book, I would rate it based on how many hand slaps I thought it deserved to let them know a measure of how "bad" it was. And when I say, "bad," I mean bad for business, bad for your image, bad for your brand, and just an all-inclusive bad! A version of this will appear in my newsletter too. So here is the rating systems decoded: 1H = moderately bad; 2H = bad enough to mention; 3H = not good; 4H = should not do it; and 5H = what were you thinking? So, here are some recently reviewed acts that require the slap-down. True Confessions in Memoirs that Include Terrible Deeds = 5H True confessions are salacious and draw people in. They are titillated and want to hear what you're going to confess. It's OK to "confess" stories where you learned an important and val...