Don't Make this Mistake When It Comes to Promoting Your Book
When it comes to public relations and promotion, the key to ongoing success is persistence. Don't let the newness and excitement of a new product or service wane after the shine has worn off. The most successful people whether business people or authors are the ones who don't stop promoting and networking and pushing. The shelf life of any product once it gets past the new promotion and launch is dependent upon the ongoing effort to keep it in front of the public and promote interest. The no. #1 mistake I see almost every author I have ever worked with is this: Losing interest in their own product and moving on to something new and exciting again. I would say that at least 80 percent of the people I work with lose interest in their product/book after about six months. Interest is especially lost once the initial sales finish and the book must now stand on its promotional and marketing efforts to continue to sell. One of the key problems is ...