First Word

Many people propose niche books and mistakenly believe it might not sell. Here is what I've discovered about niche books. Unless the niche is super narrow (think of niche like only girls with authentic pink hair will read it), a niche book has long-term viability and typically enjoys a long sales cycle. Why? Because niche books usually have little if any competition. I'll give an example. The book Beyond the Iron by Wayne Kurtz has consistently sold a handful of books each month over the three-year period since its release. The book is about ultra-distance triathlons (we're talking thousands of miles of biking, cycling and swimming). How many people do you know who participate in these events? Except for Wayne I can't say anyone else. Wayne, on the other hand, flies all over the world to participate in these events, and he is constantly promoting his company Race Twitch . He meets plenty of these extreme endurance athletes all of the time. So when people want to know ...

I am a huge believer in goals. I have short- and long-term goals. Each year, I try to make goals versus resolutions. Resolutions always seem to get broken. Goals are something I strive for and move toward through actions. Goals suit me. I like to make personal and professionals goals, too. I've learned the key is to make big goals and then develop smaller, more do-able action steps. I recommend you write down your goals, too, or make a vision board with your big goals in mind. Here are five big goals I've made for 2013 for my company 3L Publishing to accomplish. No. #1 Publish and Make a Top Amazon Seller, Vengeance is Now. No. #2 Roll out and publicize the 10 Powerful Women Book. No. #3 Refocus and push the California Girl Chronicles TV script to the Entertainment Business. No. #4 Publish and promote California Girl Chronicles: Brea's Big Break No. #5 Write and Publish for Valentine's 2014, 20 Reasons NOT to Date that Guy No what are your goals? On our web...

We traveled to Pittsburgh, PA this week to participate in the official launch of Beyond the Iron and join a great and festive party. Authors should never opt out of their launch parties. It gives you a chance to spread the word about your book and invite friends and family to celebrate your great achievement. Most launch parties also generate a fair amount of initial sales. I've seen authors rake in anywhere between $500 and $2,500 for one night of fun. You can't beat enjoying a great party and selling books too. Don't make the mistake of missing out on a celebration of your achievement -- and writing an entire book is no small feat. So you should be proud. Plus, you can beat the additional leverage of promoting the party too with the media! Just make sure you have a great news hook in the promotion. If you don't know what is a great news hook, call me anytime! I'll share. You can also email me at michelle@3LPublishing.com.