Relationship Building is the Only Way to Succeed in Business
Last night I went for drinks with one of my dear, old friends. We've known each other for years. It was so great to see her. She has attended some writing workshops, and she attended my writer's group Writers Who Mean Business . We've discussed her book project on and off. I don't do pressure sales. I went out with her as a friend to enjoy some girl time. By the end of the conversation, she brought up her book project and an upcoming event she would like it published in time to release. The conversation shifted -- and within five minutes we decided to publish her book for the event. Relationship building is the key to all success in the modern economy. Networking and relationship building go hand-in-hand. You network to meet people -- and then you build critical relationships with them. You figure out how you can help them. You share and build a true, trusted business "friendship" and go from there. An opportunity to do business with them may or may not aris...