Targeting Your Promotion Strategies for Success
So as you’re promoting your product or book, do you know what is your metric? Obviously the key is sales, right? So, it’s good to know when you do something like a radio show or you’ve received a book review, what were the sales figures produced? 3L Publishing is different when it comes to royalties. In traditional publishing you don’t get to hear the sales figures on a regular basis, which can make it difficult to know if your methods are working. When you work with me my royalties are distributed about two months behind and you receive the sales figures. Let me give you some examples. Douglas Stearns did a few radio show interviews. Not all of them “paid off” as well as the others. I was able to share his sales figures on the fly. So Doug knew what methods were working. The question (and it’s the super secret sauce to the burger) is how do you identify what “might” (meaning nothing is certain) pay off? Here are some important tips. Identify your niche ...