First Word

I had this discussion last night. We were talking about why I didn't want to do my "Build Your Business Book in a Day" workshop for free just to attract prospects. What I said lends itself to this blog.  The perception of free can do two critical things: 1. People aren't as motivated to attend something that is FREE because if something comes up they will easily "wash" the free program. They lose nothing. Sometimes the potential "loss" is a motivator just to get someone out the door ... or out of bed for that matter ;). 2. The perception of FREE begs the question, "If it's worth nothing it's probably worth nothing" and kills perception of value. With lack of perceived value, why bother? Now there are times when free is great. Free giveaways for valuable things like a Cruise to the Caribbean can attract a lot of business. Who doesn't want a FREE Caribbean cruise. Giveaways of something that obviously and without question ...

It's Friday and time to go skipping through the long grass aka I am not serious. When I don't feel serious I don't want to be all vanilla and ramble about business. But alas one must stick to topic and write something at least remotely useful. I need to network more. If I networked more I would get more business, which equals BONUS. And the best part, my observations of human behavior would produce many amusing yarns to spin. Of course, my only goal is to make you laugh. The general population always produces humor. People watching is a great source of entertainment. So onward ... here is an entertaining reality. Do you know people will line up for free ice cream but if you give away free books  people will actually turn it down. Yes, it's true. Free ice cream works. Free books fails. Here is the truth about free. People assume that if something is free it must be junk (of course free ice cream couldn't be junk ... ice cream on a hot summer day is always good ). If ...