First Word

eBooks are definitely taking over . Don't ignore the eBook revolution -- it's happening. While print is currently dominating, don't expect that to last past the next two to three years. The industry will continue to shift much like the cell phone put the land line into check. Yes, there are still land lines, but I don't even use one in my business. Watch that trend to continue with eBooks until print is strictly "novelty" vs. norm. Authors who fail to support their books will not win the game . Let me give you an example. Josh Mathe, author of In the Footsteps of Greatness, recently embarked on a book tour at the regional REI stores. He sold books directly to readers, but also his eBook and print sales reflected his activities. Other authors who either get tired, bored, frustrated or give up will see sales reflect their own attitudes about their books. Everyone can publish via publishing services, the market is glutted, and you better know how to make your...

Getting ready for a major road show is no easy feat. We are all hands on deck with the upcoming Vengeance is Now book tour scheduled to begin April 26. We will be reporting from the road for sure and blogging our daily escapades. We will share our lessons learned in the most humorous way. Those authors interested in doing everything possible to make their books a best-seller, should pay attention to what we're doing, how we're executing it, and our results. As you begin working with any publisher or marketing professional on your book promotion, here are some key considerations: What kind of collateral material will I need? Media Kit for publicity purposes, which should include: About the Book Book Specifications Press Release Frequently Asked Questions Author Bio Sample Chapter Insertion Bookmarks with URL to your book website and contact information Book posters for parties, launches and author signings Speaker's sheets (for business books) for presenta...