Three Things a Book Can do for Business
Some authors I meet with are not in the least interested in writing a book as a best seller. They are business people who recognize the value and opportunities business books can bring their businesses. Yes, a book and not a brochure. A book can be an exceptional marketing tool, and most people don't look at it that way. They think novels and books to sell in bookstores. Yet a book can be one of the most powerful business tools in your marketing arsenal. Here are three things a book can do for your business: Credibility -- a book positions you as an expert and lends credibility to your business. People take books much more seriously than brochures. The very substance of a book tells people you have that much knowledge. People who enjoy reading will sit down and read what you had to say. This same credibility also gives you more of a chance of being asked to speak in front of audiences. Speaking Opportunities -- authors are asked to come speak to groups, associations and con...