Do You Realize Your Office Affects Your Brand too?
I recently walked up to an office to meet a client. As I walked up through the entry, I noticed the building was dirty and in need of some serious paint. I also noticed the garden wasn't well kept. As I walked into the building, I saw scuff marks on the walls and dirt and grime smudged into the carpet. And finally, I arrived at my destination -- and to my disdain, I noticed the furniture was second-hand, dirty, grimy, and gross. The walls had not been painted in years and clearly had a layer of grime on them. This was a white-collar professional's office -- this might be more forgivable at a contractor's office where dirt and grime is part of the job. What impression did the lack of upkeep and rundown decor leave behind? Not a good one. It answered so many questions about whether or not I wanted to do business. This company did not care about its image, and therefore, a high probability existed they would not care about their brand. They clearly didn't invest in their o...