Target and Niche Marketing
If you're an entrepreneur or even an author (authors have to market, too) then I want to call your attention to the value of target marketing and the problem with casting too broad a net. I recently got advertised to on Facebook for a group called "Seniors Meet" ... your last chance at love LOL. Now I'm sure the demographic for Seniors Meet is naturally senior citizens. I started laughing. Looking at my picture on the blog. Do I look like I fit into the geriatric crowd? You're all now shaking your heads, "No Michelle." Casting too broad a net to market or advertise products or services is a complete waste of time, resources and money. I am not old enough to be considered a senior citizen. So what criteria did the marketers put on their social media ad? I would imagine the age range they included had to be women in their 40's. Are women in their 40's senior citizen? Um no Bob they are not quite there yet. Middle-aged perhaps but hardly ready for a...