First Word

Today, new titles like Chief Storyteller are being used in place of writer or marketing specialist. Corporate America embraced it, because leaders recognize the power of a great story vs. just generic information. If you can tell a fascinating story about something, it will intrigue, entertain, and attract people’s interest. For example, no one wants to hear just buy this or buy that; they would rather hear a great yarn. When I used to do speaking engagements about my books, I sold the most books when I sat and told stories related to my book. People identify with the stories and relate to them. Storytelling is a great technique to sell both nonfiction and fiction. In the case of nonfiction, you can take ideas and concepts from your book and tell a story about it. Fiction you can pull a story right out of the book (read a chapter). Even if you’re not able to do in-person speaking (Covid) you can still tell stories through Zoom or any other audio or video meeting. ...

Did you know that whether you’re an author or business professional that you are the “storyteller” of your product or service? Yes, it’s a unique way of looking at it, but you are the person charged with either the oral or written history – whether it be a book or a widget. As Chief Storyteller your job is to inform the world about your product and share it. When you consider it as a “story” vs. “marketing” it puts it in a whole new light, doesn’t it? Marketing and public relations is about spreading the “message” about your product. What “story” are you trying to tell the world? It’s like you’re the oral tradition of your company and it’s being passed down only it’s not to your ancestors it’s to the masses. Your job is to craft a story that is: 1.     Targeted to the right audience and what they want to know about or hear. 2.     It’s compelling and demonstrates the benefits and value. 3.     Most of all it’s ...