Book Promotion: Be a Crab Not a Starfish
When it comes to marketing anything be it a book or a product or service don’t be a starfish, be a crab. A starfish sticks to rocks and stays put. A crab scuttles along and even pinches once in a while. I would rather be a crab than a starfish that goes nowhere. Starfish wait and don’t do much. Some authors mistakenly believe if they wait a swell of readers will instantly not only find their books, but also bring in new swells of readers. The idea is passive – wait and see. A crab scuttles and looks for opportunities to create swells of readers. Crabs don’t sit. In fact crabs can move fast and get places. Reality in any kind of marketing and promotion is being an active crab – doing things. Now sometimes with luck and fortune a swell will turn into a tidal wave (what we all hope to do). Even then if you want to keep the interest growing you can’t turn into a starfish. The inclination to sit back and watch the wave crash in and then wait for the next wave is pass...