First Word

I was recently astonished when a former business associate failed to remove my information for her own PR material. We had done a project in the past, but we no longer work together. I don't know why I was surprised, it was just part of a long revelation of bad, incompetent or just careless work habits. This same person even failed (twice) to write the correct title of a product she was representing in press releases ... in the headlines (of all glaring places). The consistent lack of care to even ensure a product name was correct in the press release that was going out to media everywhere was a flashing red light for the clients, who ended up not wanting this person to represent their campaigns. And can you blame them? If your hired professional can't even take five minutes to double check details on your press release, it doesn't bode well for the person's professionalism -- and most certainly sends a less-than-subtle message: "I don't care enough to pay atte...