Marketing and Persistence -- The Key to Success
I think most things in life require persistence. When it comes to marketing (and whatever your marketing choice) for your book or business, you have to do one key and important thing: be persistent . We're going to call this the "persistence factor" or PF. The PF influences your success quotient. PF is directly related to the degree of success. There! Your math quotient for marketing. For those of you who hate math, let's just speak in plain English. You cannot do these things and succeed with your marketing programs: Irregular newsletter : if you're going to write a newsletter, be prepared to WRITE it. I like to do mine weekly. I encourage others to do it weekly not bi-weekly not monthly. Keep your brand in front of your target audience -- that's the point. But if you commit, commit! Don't do it one week and drop it the next week. Persistence builds an expectation -- that newsletter will be in in-boxes regardless. People come to expect your newsletter...