Is this All Women Care About?
Today's curiosity: Why do almost 90 percent of all women's magazine feature nothing but beauty products? Is that all women care about? According to publisher's row in NYC, it sure looks that way. Here is what I've learned as I've gamely pitched PR campaigns to women's interests magazines. Did you know that beauty products are wearable? Yes, there is a category called "Wearable Beauty Products." I see that "specialty" listed under the responsibilities of many women's book editors. I am assuming when we say wearable, we're talking about jewelry? But how is jewelry a beauty product? It looks good on? For some reason when I visualize wearable beauty products, I flash to a backpack loaded with cosmetics. Oh speaking of cosmetics, that my girlfriends is yet another popular category. We women seem to have a popular interest in cosmetics, as many editors write about nothing but make-up. It did flash through my mind today also that you just d...