How do you want your book perceived?
People’s perceptions of your business or book for that matter determine whether they will give you enough credibility to work with you or buy your product. When it comes to publishing, realize that people perceive information in a blink of an eye. I think the book Blink addresses this point. I run into authors all of the time who don’t understand why low-rent self-publishing services often don’t serve their success. I know as a consumer I can tell when a book looks cheap and printed by one of those repo-cheapo printers. Little things tell the tale. Stapled binding, flimsy paper, stock graphics – all of these things send a message you may not want people to perceive. One of the most important things we strive for at 3L Publishing is excellence. As authors we have enough challenges in the marketplace to overcome without adding to it. If your book automatically looks cheap how does that affect sales? I’ll walk you through it. Book reviewers are deluged with bo...