Your Book Makes You a Subject Matter Expert
Is your book or product or service just not picking up the momentum you had hoped to achieve? Don’t give up on it. You know what I just said about thinking differently? You have to think about new and inventive ways to ignite that important sales spark. In a recent conversation with DB Stearns about writing a documentary based on his research done for his Harmonic Wars book series, an interesting discussion sparked. I told him that the documentary wasn’t necessary. He was being invited on radio shows to discuss the research put into the book series. I explained he just needed to reposition his platform of which the book is a part. Do you understand what is “repositioning”? When you reposition your product you are finding a new angle to pitch. In Doug’s case (and I’m assuming since I didn’t ask), he was pitching a new novel about an interesting topic. What he needed to do since his responses from the media wanted to know more about the “interesting” topic was focus on...