Your Perception of Your Value Influences Your Price
Do you know how Mercedes is just perceived as expensive while Hyundai is perceived as cheap. This is called market perception. When you build a perception of value and prestige your price can follow. If you build a perception of cheap and inexpensive value will follow. What perception do you want to build around your company, product or service? You are in control of that image right from day one. Entrepreneurs might wonder, how do I create a greater perception of prestige and value around my product or service? You have to start with your actual service or product and how you "build it" (service is an act and that is another discussion). We're going to describe your value proposition in your product (although some of this applies to service, too). Since I am a publisher I am going to describe how I create products to compete against low-value publishers. Some authors do not immediately recognize this difference. It can require an educated eye, but also high-quality p...