The Name of the Game is "Gratitude"
I recently began offering complementary writer's workshop for writer's groups. I was stunned over some of the reactions that were at times abrasive and borderline rude. The major concern centered around whether or not we might expect something for our time. Since the workshops are designed as information-based marketing programs, the answer was no. We just wanted the opportunity to meet, educate, and network with fellow writers. When you give information away freely and without reservation, people will naturally gravitate toward your company. I have found free information = opportunities without hard sales. The bonus for us is we love what we do and enjoy teaching and educating others about our craft. Well, this one writer's group just pushed and pushed and questioned about our genuine interest in sharing with their group. It got to the point where after several assurances we would not give an infomercial, the group leader continued what just became an offensive stance on...