Book Bundles: How to Earn More in an Hour
I learned this lesson about sales: it doesn't matter if it's a $14.95 book or a $50 bundle, the same amount of time goes into the sale . I discovered a while back after talking to people at book festivals and events and selling books that the sale is the sale time . Price points don't suck up the sales time. People want minimally around 10 minutes of your chat time before they buy. After working hard for that 10-minute sale and only making $14.95 it seemed like a lot of effort for little money, which is why I started to realize: the sales time is always about the same regardless of the price (unless it's a huge item). I figured that a sale for, say, $50 would be better if I was going to have to spend that 10 minutes no matter what. Thus, I thought: bundles! Don't just sell a $14.95 book, sell something with the book -- T-shirts or something else but more than just a book. That way your per "minute" sales effort has a higher amount attached to it. And why...