Three Biggest Marketing and PR Blunders
Here are some the most common mistakes I see companies makes when marketing or promoting their businesses. In fact, some of these mistakes are so common it's completely shocking that these companies continue to repeat the same blunders. Or maybe the companies that do make these mistakes come and go -- and someone else picks up the baton to continue to the next marker. So, without further adieu, here are some of those blunders that hopefully your company will not perpetuate. Non-targetted, non-specific event invitations to everything from the steak cook-off to the community weight-loss event . I am invited to hundreds (no exaggeration) of events per day, especially on Facebook. What I've noticed is a complete lack of consideration or discretion as to who these groups invite. Business people literally blast invitations to community weight-loss events to someone like me who is not in the least in need of such an event. They invite vegetarians to BBQs. No research or thought goes...