First Word

My desk started getting crowded. I always tried to put our 3L books next to my computer so I could remind myself about the various titles (another good sign of prosperity), and then I ran out of room. I split them up on another shelf. And then they outgrew that shelf. So, I put them on another shelf (displayed). Our second anniversary is July. I am very proud of the work my team has put in on the creation of these works of literature. And we added last week, the fun, hilarious and entertaining Mr. Date Night . It features the author's beautiful music, introducing our first book with music included. If you're single, I highly recommend you purchase a copy today on our website or Amazon. It is the "recipe for a perfect dinner date." Farley is a gifted musician, so if you just need something romantic for an anniversary or date in general, your wish will be filled with this one. And now Mr. Date Night bookends our incredible catalog. I am one proud publisher!

We have authors who come to us with dollar signs dancing in their eyes as they hand us their creation. I once even heard an author say, "I figured I would write, get published, and become rich." Well, in book land, that is not exactly how it goes. Some authors do strike the vein of gold for sure. Other authors will forever labor in mid-success world where their book sells well and makes money, but certainly not enough to invest in the mansion and Mercedes in the driveway. I typically recommend you keep in mind that your book should be used as a platform for something greater than the sum of the pages it's printed on. Hard number crunching shows you that a $14.95 book sold through the common sales channel of Amazon at $6.73 equals you better sell hundreds to get anywhere significant. With such a competitive marketplace, your book had better be really fabulous too. Because like the grocery-store shelf, the consumer has lots of choices these days. So add to that, your book s...

The eBook market is starting to explode. We're ready now to move forward with our eBook division. With the marketing flipping toward 51 percent of buyers now interested in eBook versions, we recognize the value of the marketplace to transition. We do anticipate that in the near future, the market will go more toward the e-version and paper will become secondary. We're still a few years off a complete flip, and it will not be complete. Print versions will not completely go away for any number of reasons, and it will also have an impact on what is or is not printed. The one thing that will not lose street credibility is being published by a publisher. Many self publishers will continue to leverage this model, but most people still recognize the value of a professional publishing company having vetted the book's quality and professionally producing it. Reviewers will still continue to not take self-published books as seriously as those published by true professionals. You will...