What is the No. #1 Way to Build Business?
I took a meeting yesterday with a newbie freelance writer who picked my brain. She wanted to know what she should do to build her career. As I went through the marketing "requirements," I literally stumbled on what is the No. #1 business-building technique. Can you guess what it is? Networking . As I explained the key components to building a marketing platform, I kept emphasizing networking. And within that context, I emphasized relationship building vs. tossing a card at someone and then talking non-stop about your company. Here are two critical components to relationship-building: Listening -- don't talk non-stop about your company. The best thing you can do is become a great listener. People love to talk about themselves. When you meet a potential customer or client, open your ears, listen and respond appropriately. The person will tell you all you need to know and then look for ... How can I be of service ? Once you establish a rapport with a prospect, ask for...