Think BIG and Grow Your Business BIG!
I preach to clients about building their marketing platforms. I say this all the time, "I walk my own talk." Nothing annoys anyone more than "do as I say not as I do." How am I supposed to convince a client (especially as a business owner) to market and promote their companies or books by building a strong marketing platform when I didn't bother to do it myself. It's like trying to sell food that tastes bad. You don't eat it so why should your prospective clients? An investment in your marketing platform (and my platform consists of this blog, First Word newsletter, First Word radio, social media and website) costs a lot of money to get it done right. So my no. #1 advice: build it and build it right ... just like I did. Nothing yanks my proverbial chain more than professionals who don't do it professionally . If you're going to build your platform, rule #1: create a brand identity (use a professional marketing service) and then apply the bran...