Publishing and Books -- It's Work
"The book business is hard," said an author. "Yes, the book business is a business ," replied the publisher. The glamor of publishing seems, well, glamorous. Book signings, parties, congratulations, book reviews, and attention. Reality is though -- it's a business . No getting around it. No matter how you look at publishing and books, it requires effort, time and pressure. Have you ever been to a dozen signings in three weeks? Is it fun? It's always fun. But after the 200th signature and a lot of talking and selling, it hits home -- this is work. Doing the marketing and supporting the book -- work. Staying the course with book when you're exhausted and maybe worked a whole other job during the day -- work. Writing marketing material and blogs and social media posts and generally trying to be consistently brilliant and clever -- work. Would I trade this business for any other? No! When authors want to publish their books, I always try to ensure they...