First Word

I have a personal belief that if you're going to position yourself as a subject matter expert on a topic then you might want to set an excellent example in regards to what you're talking about. This premise applies to your professionalism and field of expertise, too. I recently posted a Facebook statement that went like this: it's risky to live in a glass house and throw stones. What did I mean by that concept? The real statement is "those who live in glass houses shouldn't throw stones." I switched it up to emphasize the risk involved of shattering one's house when involved in the proverbial stone toss. I'm sure you're all now wondering where those two paragraphs are supposed to lead. Now I'm going to story tell so you understand the professional meaning behind these ideas. I've seen this a lot in those who position themselves in the self-help or counseling industries. I happen to know several people who work in these industries. I...

Ever thought of writing or having someone ghost write a book to support your business? Did you know a book is better than a brochure? Here are reasons why a book is better for business to create opportunities than any other tool you can develop: A book makes you an expert Experts earn credibility Experts get asked to speak in front of groups Experts even get PAID to speak in front of groups Experts get asked to speak to the media Media exposure gives you and your business exposure Experts can do back-of-the-room sales with their book AND make MORE money Audience members who see you speak will ask to meet and do potential business People who see you in the media will contact you for business A book is part of your marketing platform People throw away brochures; they do NOT throw away a book. In fact, they will pass on your book versus throw it away Do you want to know about my company 3L Publishing's Business Book in a Box package deal? For a flat fee based on th...