In All Marketing Wisdom...
I always assume (assumptions aren't good) that other business owners know the marketing fundamentals as well as I do. So when I open my magic box of various business wands and someone "oohs" and "ahhs" over the sparkly one and asks me, "Oh, what is that?" I'm a little thrown. I think all good marketing Tinkerbells should know their "wands." Now I'm being loose lipped, and I hope somewhat entertaining, but it's true. And what I'm really saying in plain speak is that I expect business owners to know at least some of the basics, and when they "ooh" over these tools I'm using, it surprises me. I don't know why it surprises me, because it shouldn't. I wrote the book Smash (available on Amazon or 3L's site under books) to help small business owners with marketing and PR fundamentals, but seriously, it really does surprise me. First, here are some "down-home cooking" principles of marketing you s...