eBook Publishing Caveat
The whole eBook publishing model is pretty exciting in many ways. First and foremost, the return on investment for the publishers and authors is about 10 times greater than with print. You're also preserving some trees (for you environmentalists out there). Setting up the eBook division took some effort. For those of you who assume it's no problem and anyone can get any eBook account with the likes of Apple and the iBook, think again. Apple does not allow every publisher to set up an iBook account. In fact, it takes a lot scrutiny to determine whether or not you're qualified as a vendor and a mound of paperwork (thank you Malia). If you have a new or emerging publisher who says that they can provide iBook access, you should probably make sure they do. It's not an open free-for-all. The industry is trying to discourage any Tom, Diane and Harry from setting up an amateur publishing shop and releasing a slew of bad titles. Apple, in particular, has a reputation to uphold. ...