Building Your Platform One Day at a Time
Authors whose books aren't selling need to get out an ax and shovel. Time to build from the ground and up. Your book (and this applies to products) requires a platform. What is a platform? Your business or book platform is your viewpoint or message. You build a platform using marketing and public relations practices. What do you include tactically? Your website , blog, social media, newsletters and mass media. Each effort ties to another effort. Your website ties to your blog; your blog ties to your website and newsletter; your newsletter ties to your blog and website; and everything in your media kit and press releases ties back to your website, which ties back to your blog, newsletter and social media. You see it's connected in a circle. Then you get to work. For my brand new book California Girl Chronicles just out on Amazon yesterday, here is what I am doing. 1. I went back to my pre-reviewers and asked them to post reviews on Amazon . The results were amazing and than...