Is it OK to Make Your Blog Confessional?
A prospective client mentioned she blogged but quit because it was too confessional. I started wondering why the confessional nature of her blog made her quit? I thought she should just quit "confessing" on it and shift the content if she had an audience. Then I wondered, should a business owner or entrepreneur "confess" anything on a blog at all. Here is my conclusion: It depends on the nature of your business . Let's begin with that premise. Are you a counselor? Well, most counselors are not supposed to delve into their own lives so perhaps direct confessions are a no, no. Do you sell products and services? You might want to stick to the product and service world you live in. Do you write self-help or inspirational books? Ah, now we're getting into an area where a little "confession" helps your product and adds credibility to what you're talking about. When I "confess" anything on this blog it typically is with the idea that like ...