What Works When it Comes to Book Sales?
What about those blog tours for book promotion? I wonder about those tours and whether or not they lead to any kind of success. The authors I know who have done them have not seen a demonstrative increase in book sales. If you have done one and it helped your sales I would love to hear your story. The most success I’ve seen when it comes to book sales has been in nationwide exposure. So, let me share what I’ve seen work. Nationwide exposure in one key media can make a best seller . The word here is key media. I’ve seen books enjoy national exposure in some major media, but if that media outlet doesn’t reflect the right demographic for your book, it will generate only a small handful of sales. A book promoted to the right media that reached the “sweet spot” of your demographic can produce in a single promotion a best seller. So a national spot in and of itself won’t necessarily produce results. It has to be the right media placement to the right audience. ...