First Word

Sometimes all you have is your sense of humor. A fellow writer friend reminded me the other day of the time when our company was hiring a writer and the human resources person said the only necessary skill one needed to be a writer was the ability to type. I believe the quote went something like this, "It's just typing." Well said HR lady! Yup, just typing. I think that line needs to go in my Hall of Infamy. What are some other professions we can reduce to (a-hem) a "fundamental" level. Okay, here we go ... Fine art ... it's just painting. Accounting ... it's just adding and subtracting. Electrician ... it's just a light switch. Teacher ... it's just babysitting. Manager ... it's just a job. Chef ... it's just food. Publicist ... it's just hype. Acting ... it's just pretend. I could go on (and I hope you found that list entertaining). All of these professions require skill and talent albeit different skills and talents,...

I have found that you constantly have to be able to change or as the cliché suggests, "Go with the flow." Each year, I think, "OK, I've nailed it. This model is it. This is how we do business." The next year rolls around, and my preconceived notions fall to the wayside. So, it seems this is not how we're going to do business. So, many new changes are coming to 3L Publishing in the Fall 2011. I am now officially working with my long-time friend and now staff member Justine Brown. She is more than qualified to help me push 3L forward to the next level. Justine and I met back at our magazine jobs in the '90s. I know I am making it so we sound so old . She used to freelance for me and over the years has picked up jobs here and there. She recently left Deloitte, and I'm excited that she decided to join our team. I've toyed with the idea of hiring her for quite sometime, but the sun and the stars never lined up until now. Since Justine and I have w...