First Word

We're diving in and getting the book moving fast with the trajectory of a rocket for sure. First up, on November 15, I will be on KFBK with my favorite local radio personal Kitty O'Neal discussing California Girl Chronicles evolution from a book that has just barely been released to a TV series that we are pitching and working with producers and others to develop. A review is also set to go in the San Francisco and Sacramento Book Review in December. We've also got books out to dozens of national media outlets including GQ , Maxim , Allure and many others. We are now in the follow-up stage with these writers to get them to post a review by the time the book releases on the national scene to the bookstores in January. You can now get a copy on Amazon, and it's available for Kindle, Nook and iBook. Now since it's Saturday, I want to have a little fun and share what I'm enjoying most about this process. Creating fans of the book! When I was out at an event the...

Everything is really blowing up around my new book California Girl Chronicles . I met with someone yesterday who is interested in becoming an executive producer. My other producer friend is supposed to call me sometime today to discuss where the book is at and getting representation with Creative Artists Agency (CAA). Then one of my clients, who works with financiers, offered to discuss management and coming up with funding on our end so we could come at this as true producers. I am really impressed with the power of intention and momentum. As we have been promoting the book and networking (mostly on social media mind you ... nearly 2,000 connections pays off), we have connected with people who can connect us with the right people to make this project move forward. Sonja Fisher has been working the LA angles as well and met with a mover and shaker who loves the book too and is going to help us pitch to HBO and Showtime. And so it goes. It's all about working the scenes. Set your in...

Authors whose books aren't selling need to get out an ax and shovel. Time to build from the ground and up. Your book (and this applies to products) requires a platform. What is a platform? Your business or book platform is your viewpoint or message. You build a platform using marketing and public relations practices. What do you include tactically? Your website , blog, social media, newsletters and mass media. Each effort ties to another effort. Your website ties to your blog; your blog ties to your website and newsletter; your newsletter ties to your blog and website; and everything in your media kit and press releases ties back to your website, which ties back to your blog, newsletter and social media. You see it's connected in a circle. Then you get to work. For my brand new book California Girl Chronicles just out on Amazon yesterday, here is what I am doing. 1. I went back to my pre-reviewers and asked them to post reviews on Amazon . The results were amazing and than...