The "Boo" Meter
Some actions, questions or comments just require the perfect tone of "Boo!" My dear friend and financial advisor Cindy Fuzie taught me this. You don't like something, just say "boo." So for your entertainment, here are some boo-worthy moments. Asking me the obvious . This one just seemed kind of off-the-wall to me. A gal asked me if Daughter of the Caribbean , which is clearly a pleasure book, was a non-fiction business book. What about a beautiful cover of a young girl, strolling on a Jamaican beach looks like a business book? When I pointed out what seemed like it should be pretty obvious, she relented that she would read it on the airplane. I was completely lost. The branding on the book is sublime, but it just goes to show that in marketing some hurdles (as is my dog ate my brain) just can’t be overcome. For asking what is probably the most absurd question of the year (if not decade), major-league “boo.” “Yes, Drill Sergeant!” I always give people the ...