Public Relations Tips for Small Businesses
A full-blown public relations campaign can be costly. The average cost of a retainer from an agency averages about $3,000 a month. For a mid-size to large company, that amount is not a big deal ... it's lunch money. For small businesses or individual authors, that amount is a very big deal. If you don't have a lot of money to spend on a public relations campaign, you can do the following: Help a Reporter Out aka HARO -- Three times a day HARO releases queries from top media outlet reporters who are in search of sources for their material. You can submit queries too if you need content or you can answer queries. HARO is free. It costs you time and ability to answer the queries in the correct manner (now that part is a skill). So, here is a tip: always answer the query exactly and don't stray from the question. Hire a Smaller Boutique or Contractor -- Individual public relations practitioners working on their own often cost much less than a full-size agency. Don't ...