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Showing posts with the label Brand Management

Tips to Build Your Personal Brand

Did you know you have a personal brand? It is funny but even you as an individual are in a way a brand. What do you project about yourself? Personal image is a part of a personal brand. If you're in business you do have to consider your self-image as a part of your personal brand, and what you project to the world. Your personal brand can affect who hires you. Your personal brand can affect whether or not you receive that promotion at work. Are you now wondering, "What is my personal brand?" A personal brand extends beyond self-image, but self-image is a part of your brand whether you realize you had a brand or not. Most people don't think of these things in business terms. Beyond what you project to others is any personal communication you put in the public arena that defines you both professionally and even personally. Personal brand identity starts with what people associate with your name and what you do. Everything about you out on the Internet is defining that...

Social Media and Image and Personal Brand Management

I have over the years ranted about people who don't understand that they can't just post anything in the world on social media even if it's a personal page. I recently got a glimpse of an associate's picture in which it was like his 10th picture with a glass of wine in his hand. Now one glass of wine, no problem. Maybe you're at a party, and it's a toast. Second picture, well, okay I'll give it a pass. Maybe you're just at a lot of social functions and you have a glass to relax. Third picture ... now I'm starting to look sideways ... here are some important points about why it's important to mind what you're photographed doing -- especially if it's imbibing too much. Employers and Prospective Clients Now Look on Social Media -- yes, perhaps you've been interviewing for a new job. Did you know that many employers now use social media to check you out? Young people should be especially conscious of this fact. So, party picture where ...