First Word

Do you blog? Have you ever tried to match up your blog topics to audience response (which is what you absolutely should be doing)? I'm always looking for ways to increase readership. So I regularly read my readership statistics. Here is what I've found. Keywords do count but finding the keyword of the day is challenging . Keyword interest fluctuates like weather changes. You honestly cannot gauge it. One day this keyword works the next day it no longer works. My advice, keep playing around with different "popular" keywords and mix it up. The popular posts' real value . The only popular posts that consistently rank up in my blog seems to have "sex-related" themes. Now if I were writing an erotic blog this might be great. Why is that the reason? Because I heard this statistic: 70 percent of online traffic is seeking sexually-related content. Problem here is I am an author and publisher not a sex proprietor. The idea is to attract the right traffic ....

This discussion takes place I would say about twice a year -- target marketing. I am forever on the receiving end of a mass marketing campaign that is so off-target, I wonder if the marketing executive even understands what he or she is doing. The biggest offenders typically come from those who put little or not effort into their mailings lists or who they are doing outreach to. So, let's start with today's offense. If you are my "friend" on social media (Facebook) chances are you connected with me and not the other way around. I don't do much "friending" because I really don't need to do it. People come to me, and I have about 3,500 connections, which is plenty. This morning I have a message from a guy who asks two of the offending "mis-target" questions. Here they are: 1. Do you blog? 2. Do you want to learn how? Let's start with the basic breakdown. First, this person didn't look at my profile at all. The biggest and proba...

Whatever happened to being invited to parties by friends or people you actually know? Do you know how many events, luncheons, dinners, wine tastings, networking, jewelry, cosmetics and every party known to mankind I'm invited to per hour (not day) via Facebook? This whole "click-all" mentality when throwing an event for something like "young singles" or "divorced dads of two" drives me utterly crazy, especially from a marketing perspective. First, while I want to build up my Facebook community, I don't want to become part of the "missed-the-target-not-even-close" brigade that sends out mass invites to everyone including Joe and his monkey to events like "I hate all the Joes in the world, especially those who owns monkeys." An invite to Joe to this event is not only offensive but it guarantees Joe will write a nasty letter to the "monkey-hating" crowd. My only point (and this is aimed at my Facebook community) is don...