"E-Book Killed the Print Book Star"
Driving Uber in San Francisco has been educational from a marketing standpoint about how to reach the younger audience. Understanding your audience is very important when trying to sell to them. If you don’t know how they do things and what they want to read about or know about then you’re missing out on a substantial portion of potential sales. In the publishing world, the key is to know that Millennials aren’t quite as in love with paper as their parents and grandparents. Not to suggest that Gen X and Boomers aren’t into eBooks (because they are), but the younger generation is all about the Smart Phone. To a greater or lesser degree, visit a major metropolis and look around at today’s city dwellers. You will be astonished to count 1 out of every 3 people has his or her head down reading or texting on their Smart Phones. One of the “security” gateways for Uber is the service requires a credit card and Smart Phone to work. I was talking the other day with pa...