Three Reasons to Publish a Book for Your Business
Did you know your best sales tool for your business is a book? Here are three reasons you should consider either writing or hiring someone to write a book for your business. A book is 100 times more effective for selling your business to your clients and customers than a brochure. The one thing I love to point out to clients is that while a person will throw away a brochure, he or she will not throw away a book. They might pass it on to someone else or just shelve it, but they will not instantly toss it out. People value books. A book is actually cheaper than a brochure . Here is another shocker: if you produce a full-color brochure that is slick and nice, did you know the per price unit cost is actually more expensive than a print run on a book? A book gives you credibility and a news hook to market and promote your business . Organizations and groups will invite or hire you to come speak to their groups. You know speaking is almost like money in the bank when it comes to expos...