Nobody wants to hear this about self-publishing "tools"
It's not easy at a table full of authors to have to state the most unpleasant reality of self-publishing tools like Lulu or Lightspeed or even Smashwords or Createspace. No one wants to hear it. They especially don't want to hear it with their self-published, print-on-demand book in their hands. Now you might construe my points as self-promoting, but I'm being honest and blunt, it is what is ... First and foremost, those "tools" ARE NOT publishers. They do not provide professional editing, proofing (yes, proofing is a whole other process), graphic design, or even truly "publish" your book. Second (and people especially don't want to hear this one), I can tell a self-published book just at a glance. I don't have to scrutinize or even analyze. Lulu looks a certain way as do all of the others. Third, unpleasant truth: if I can tell it's a self-published, print-on-demand book within seconds, the critics (who have equally critical and experi...