The Power of Storytelling
Today, new titles like Chief Storyteller are being used in place of writer or marketing specialist. Corporate America embraced it, because leaders recognize the power of a great story vs. just generic information. If you can tell a fascinating story about something, it will intrigue, entertain, and attract people’s interest. For example, no one wants to hear just buy this or buy that; they would rather hear a great yarn. When I used to do speaking engagements about my books, I sold the most books when I sat and told stories related to my book. People identify with the stories and relate to them. Storytelling is a great technique to sell both nonfiction and fiction. In the case of nonfiction, you can take ideas and concepts from your book and tell a story about it. Fiction you can pull a story right out of the book (read a chapter). Even if you’re not able to do in-person speaking (Covid) you can still tell stories through Zoom or any other audio or video meeting. ...