First Word

Sonja Fisher and yours truly. Our radio show First Word Radio begins today at 5pm (PDT). Each week we tell funny stories about entertainment, books, movies, and more. This week's guest is Dr. Cecil Forte, author and relationship expert. If you read my newsletter First Word, then you know it's never a dull moment. If you like the show, please also send the link to a friend.

We have services like Blog Talk Radio and video blogs becoming much more common. Then you have numerous social media available to choose from. You have written forms of media -- blogs, eZines and online advertising. What is a company to do? All of them? Some of them? I am constantly having people try to persuade me to try video blogs, which someday I may try. But when presented with so many time-consuming options, it is difficult to know what to do. Should I become a radio personality? Should I become an entertainer and do a video? Should I become a writer and blog? What if you have none of those skills? You can hire out yet if you do this every day that cost can escalate and become expensive. Is the return on investment there to justify it? Here is my best advice: You should absolutely do some or all of those marketing tactics . If you're voice isn't radio-friendly, take Blog Talk off the table. If you're just not ready to shoot a daily or weekly video, take video off the ...