First Word

Let's get right to the announcements section. Going on press is the second book in the "Insider's Guide" series titled The Insider's Guide for the Invisilign Patient by Dr. Barry Glaser. Meanwhile his first book The Insider's Guide to Invisilign Treatment continues to steadily sell. He's almost out of all of the print copies from the first print run right as the book is about to go from pre-sale to sale. His success is a fabulous case study in social media marketing tactics. Dr. Glaser has come up with his own methods of attracting interest in his book. I wanted to share some of them so you're inspired to try them out.   Social Media professional groups - Dr. Glaser is a member of several orthodontist-related social media professional groups where he regularly participants. Key point: participation .   Don't join groups, stay dormant, and then do what I call "hit-and-run" advertising . Social media failure point ...