Is it Marketing or "Storytelling"?
Did you know that whether you’re an author or business professional that you are the “storyteller” of your product or service? Yes, it’s a unique way of looking at it, but you are the person charged with either the oral or written history – whether it be a book or a widget. As Chief Storyteller your job is to inform the world about your product and share it. When you consider it as a “story” vs. “marketing” it puts it in a whole new light, doesn’t it? Marketing and public relations is about spreading the “message” about your product. What “story” are you trying to tell the world? It’s like you’re the oral tradition of your company and it’s being passed down only it’s not to your ancestors it’s to the masses. Your job is to craft a story that is: 1. Targeted to the right audience and what they want to know about or hear. 2. It’s compelling and demonstrates the benefits and value. 3. Most of all it’s ...